In one night, Matt Taylor finished Tinder. He ran a script on his computer that automatically swiped right on every profile that fell within his preferences. Nine of those people matched with him, and one of those matches, Cherie, agreed to go on a date. Fortunately Cherie found this story endearing and now they are both happily married.
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The algorithm method: how internet dating became everyone's route to a perfect love match
Navigating dating in a digital world where Instagram and imagery serve as currency can be nothing short of exhausting. Many of us are lost in the sea of swipe rights, DM's, and unsolicited imagery that comes with dating sites. So without ticks of approval and character references from mutual friends, how can we tell if the people we are matching with are really, well, a match? Perhaps one of the most well-known apps, and also one of the most notorious, Tinder is a swipe-based aka appearance-based dating app that requires little to no effort other than signing up and being in the vicinity of other people.
Ben Berman thinks there's a problem with the way we date. Not in real life—he's happily engaged, thank you very much—but online. He's watched too many friends joylessly swipe through apps, seeing the same profiles over and over, without any luck in finding love. The algorithms that power those apps seem to have problems too, trapping users in a cage of their own preferences.