For many people, this would be first time to see what Kiss looked like without layers of theatrical paint and flecks of stage blood. Lick It Up opens with a shot of the four band members striding with purpose through what could be a disused mechanics yard in South East London. They all appear to be wearing boots from New Look. Coheed and Cambria frontman Claudio Sanchez? It was the 80s.
Video Breakdown: Kiss – Lick It Up
Lick It Up - Wikipedia
Lick It Up is the 11th studio album by American rock band Kiss. Prior to its release, the band members appeared on MTV without their trademark makeup. It was the first public appearance without make-up by the band, and their first for Mercury Records , where they had been signed following their departure from Casablanca Records. It was certified gold on December 22, ,  the first Kiss album to achieve certification since 's Unmasked. This is partially attributable to the increased publicity the band received after their unmasking. They were accompanied by a pair of similarly themed, tongue-in-cheek videos featuring the band along with many scantily clad women in desolate, post-apocalyptic settings.
Kiss, ‘Lick it Up’ – Hilariously Outdated Videos
It is the title track to the group's album of the same name. The song was released as the album's first single, and was a Top 40 hit in the UK, Switzerland, and Canada, although it failed to chart as highly in the U. A video was made to promote the single. It was the first music clip to feature the band without its makeup.
MTV's sudden rise to dominance came at a very awkward time for Kiss , who in finally removed the identity-masking facepaint that had long been their calling card. Like a teenager forced to take school pictures on a bad acne day, the band gamely tried to forge a new identity for themselves in this newly popular medium -- with some highly comedic results. Bassist Gene Simmons is quick to admit it was tough to adapt his demonic on-stage persona to this new situation, but that's far from the only thing that makes this a hilariously outdated video. Here's some other stuff to watch out for.